Heidi Zak, CEO ThirdLove

The brand now services an estimated 87 percent of women. How in 2018 can the CMO of any public company — let alone one that claims to be for women — make such shocking, derogatory statements?” It was signed by Heidi Zak, co-founder and co-CEO of ThirdLove , a direct-to-consumer bra company and Victoria's Secret competitor.
Avid Victoria's Secret enthusiasts and critics alike have voiced their disappointment, one of the most angered being ThirdLove co-founder and co-CEO Heidi Zak, who took a full page ad in the New York Times to pen an open letter to the lingerie brand.



Colors that were supposed to be skin tone would show right through white blouses.” After a year of research and data analysis, ThirdLove debuted five new shades in February that Zak calls the New Nakeds, which suit a wider swath of customers and come in all 47 sizes.
SAN FRANCISCO-( BUSINESS WIRE )-ThirdLove Co-Founders and Co-CEOs, Heidi Zak and David Spector received the EY Entrepreneur Of The Year® 2019 Award in Northern California, which recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world.

Several former and current employees spoke to the outlet about their experiences with the brand, charging that co-CEO David Spector — who is much less visible that his wife, co-CEO Heidi Zak — contributes to an intimidating, dismissive, condescending, and bullying management style, and the company as a whole isn't quite so pro-female-employee as its public image might make it seem.
THE entrepreneurial story of Heidi Zak was born out of a frustration she felt in common with millions of women across the world, when shopping for bras; or more accurately, the time-consuming difficulties in shopping for and finding a correctly sized bra.

It was the eleventh hour and I had two options: Head out to the store to try on dozens of bras or stick with the ill-fitting option I already owned. ThirdLove Many women also don't feel comfortable with current options for getting fit for a bra, which is why our sizing app has become so popular.

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